Founded in Cairo, Flo is born of two passions: the timeless art of drape and the modern woman’s demand for ease and confidence. We believe a garment should move with you — whether you’re leading a board meeting, hosting a Ramadan Iftar, or enjoying a weekend escape.

Flo celebrates women who live freely — free to express, free to feel, free to become. Our silhouettes are designed to honor the woman who chooses her own path, who speaks through movement, emotion, and presence rather than trends. With every piece, we invite her to flow — not conform.